All Coors Lights are the same right? Kind of. Sure, the beer is technically always the same, but when you pair it with music, the vibe of each Coors Light changes drastically. Country Concert Coors Light hits differently than Amateur Rooftop DJ Coors Light, and both of those are starkly different from Singing the Wrong Lyrics in Karaoke Coors Light.
Out of this, “Chill on Shuffle” was born, a summer music platform for Coors Light that’s all about pairing different music experiences with the most refreshing beer on the market.
To launch, we partnered with Instacart to actually give fans a taste of some of these Coors Light music experiences. Whenever people search for “Coors Light on Shuffle” on the platform, they can find Two Stepping at a Lainey Wilson Concert Coors Light (Lainey Wilson concerts), Singing Along at a Shaboozey Show Coors Light (Shaboozey concerts), Late Night Guitar Riffs Coors Light (a custom built guitar) and many other music prizes.
