Yagya started as a contrast to the equestrian fashion, which is very homogeneous. Yagya aimed to bring more of a street style into the stable and worked on transitioning from street to stable fashion. Horseback riding doesn't need to adopt anything cool from another culture; it's an incredibly tough sport and can stand on its own merits. The "Off the Beaten Path" Yagya highlights various situations and demonstrates the excitement of horseback riding without placing it in a different context. In the "Midnight" campaign, we delve into the world of night riding, focusing on a woman's courage to trust her horse in the darkness.