I was born and raised in Sweden by a Persian mum, which meant dinner was a mix of köttbullar, ghormeh sabzi and identity confusion

The crisis continued into management consulting and law. I learned a lot, wore a blazer, never felt like myself. Before that, I was a judo athlete on the Swedish national team, basically competitive hugging with occasional flying. When I retired the gi, I swapped one adrenaline sport for another: advertising.